In the run up to the 2018 midterm elections, Red Hook Media Lab, with the support of Michael Deminico, produced two get out the vote social media spots. They received about 25,000 views between Twitter and Youtube. We drew on established principles from behavioral science, such as behavioral modeling and social pressure, to nudge younger voters to go to the polls.
Get Out The Vote
Midterm 2018 Get Out the Vote
Short video spots motivating young voters to turn out for the 2018 midterm elections